I really can't see where the fuss is. And I particularly agree with the following comment on the page:
"Wow, you spent ten years learning how to use emacs. In the same period of time you have earned a PhD, learned a few foreign languages, scaled a few mountains, learned several other computer languages like F#, Ruby, Scala, C# 4.0, started your own dot com, and gotten into great physical shape..."
I know I'm being pessimistic here, but it's not without reason. Back when I was a teenager I spend hours, weeks, months tweaking with linux kernels and the OS in general to make it run as smoothly as possible. Back then it was my passion, and I did learn a lot. But at the end of the road I realised that I could have done so much with my time because all that knowledge is now either lost or obsolete due to newer versions of linux software coming out fixing old bugs.
I went down the path of trying to master vi. This was more for the sake of looking "l33t" in the linux community than any job prospects/etc. It was painful and made me appreciate eclipse and other IDEs a lot more.
There seems to be a perception out there that being able to code an entire stand-alone application using vi or emacs is really awesome and cool. This inspires beginners to want to be just as cool and elite. And when they find out it's gonna take years they see it as even more of a challenge (and some sort of ego-boost), without actually thinking of the return on investment.