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Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.

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Reverse scrolling a video is really slow, unless you set the key frames close together (in which case, you don't really gain much file size wise).

Ah, I figured there was a reason I was missing. Thanks!

My guess is it's to get attention by sparking discussions like this.

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