Among other things, this has lots of applications for molecular dynamics (computational chemistry simulations) [1]. Before you had to transfer data over to the GPU, which if you're dealing with small data sets and only computationally limited is no big deal. But when you get bigger data sets that becomes a problem. Integrating the GPU and the CPU means they both have access to the same memory, which makes parallelization a lot easier. If, as someone else here said, AMD is partnering with Oracle to abstract the HSA architecture with something more high-level like java [2], then you don't need to go learn CUDA or Mantle or whatever GPU language gets cooked up just for using that hardware.
I'm personally hoping that not only will we get to see more effective medicines in less time, maybe some chemistry research professors will get to go home sooner to spend time with their kids.
[1] http://www.ks.uiuc.edu/Research/gpu/
[2] http://semiaccurate.com/2013/11/11/amd-charts-path-java-gpu/