Do you find an incentive to read more as to ensure that you are getting your monthly money's worth?
It is not that great with SF, it is more my heroic efforts that found some SF to be read. I hope they will use money to get more.
Also, I would say, some social aspects where you can discuss books you want to read or just read, would be nice. I am member of goodreads and frankly, I am tempted by promise of them being integrated into newer kindles. I have rather old one (like a year or two :) )