I think this is really cool and definitely brings us closer to the Internet of Things. I don't think I would have anthropomorphized the system by calling it "Mother" and putting an eerie LED smiley face on the base station.
I can't seem to find any technical info on the "cookies". Are they similar to the technology in the Fitbit Flex, ie Bluetooth Smart coupled with some sort of accelerometer. If that's the case, do the cookies need to be charged every week. This remains the single massive downside to widespread adoption of such devices.