Back at my old job (doing special projects and data journalism for a small-town newspaper), I got to do week-by-week tracking of the flu season during the first year H1N1 was big in the media. Index of coverage is, surprisingly, still up and mostly works:
http://www2.ljworld.com/data/flu/
For the period we tracked (end September 2009 to end January 2010), deaths from "normal" flu outnumbered deaths from H1N1 by a factor of 33.
The demographic difference also comes through there: 14% of deaths from "normal" flu were under 65, while 80% of deaths from H1N1 were under 65.
I didn't realize that the normal flu deaths, even when looking at the percentage of people under 65, outnumbered deaths from H1N1 by such a large factor.