There was no way of knowing exactly which display was used without access to a MacBook Pro because that's not information made public by Apple, either. It's an awfully roundabout way of finding out how many colors can be displayed.
In hindsight it's easy to say he could have done the research ahead of time, but think about this: 1) It's called a MacBook Pro and is marketed at more demanding users, i.e. professionals, 2) Apple advertises it as being able to display millions of colors despite the fact that it really only displays 262,144. Under those circumstances, it's probably easy to take a look at the specs on the Apple site and feel confident that it's the right product.
There's still the matter of Apple refusing to disclose which of its products do, in fact, display millions of colors as advertised. At least they offered him a refund in the end, but in my opinion the whole thing sucks. I don't have a problem paying more and getting my money's worth, but they're clearly skimping on parts for products directly targeting the most demanding users.