This isn't a parody.
For another example:
One of the best value rooms in Munich featured Marten Django L loudspeakers at €6900/pair, Nagra electronics, and the surprisingly affordable Purist Audio Genesis Series cables including a $300 interconnect, $375 speaker cable, and $250 Vesta power cord.
from here - http://www.theabsolutesound.com/articles/a-quartet-of-new-ca...
Here is that power cord on sale - https://www.thecableco.com/Product/Vesta