Sigh. Another facile "ooh, different language/cultures are so very different" story, coating a nugget of truth in a thick layer of bullshit. Having lived in the US, Japan and Singapore, rest assured that in any of these, a washing machine (or car or mobile phone or...) that falls apart in a week is considered low quality, regardless of how new (Korea), shiny (Japan) or expensive (China) it looks. Sure, each of those three cultures has those preferences for appearance and you'll need to take that into account for design and marketing, but
material quality (Jp. 品質 hinshitsu, Ch. 品质 pinzhi) still means exactly that everywhere: how well it's built to spec, how long it lasts, etc.
Also, I am completely not buying that story about somebody refusing a dented shipping container just because it's dented. Think about it for a second: if somebody offered you a shipping container full of goods, and said giant metal box looked like it had fallen from a crane, would you buy it? Hell no, at least not without inspecting every piece inside for damage and a hefty discount for my troubles.