As a founder, you take a gamble and the potential payoff is your shares. As an incoming exec hired afterwards you are likely to get options only, for a far smaller portion.
That said, not a golden parachute and certainly not the kind of amounts in this article, but I have insisted on clauses related to salary increases in agreements with VC's in the past. In my first VC funded started, we'd all agreed on a fairly low salary to keep costs down initially, but I pointed out it was not sustainable and that I wanted a clause in to put a floor on our salary adjustments at a specific point (I don't remember if it was 6 months or 12 months).
They tried to pull the "oh, sure, I'm sure we can adjust salaries later, it's just a minor thing, no need to put it in the agreement". But they yielded when I then came back with a two line amendment to the agreement and told them "since it's such a small thing, you won't mind if I insert these two lines, will you, since I'm sure you were serious when you agreed we'd be able to do the raises?"
I don't think they particularly liked me afterwards, but I'm glad I insisted given what I saw from one of the VC's afterwards.