>Exclusively with AT&T, you can get the Beats Music Family Plan with 5 accounts across 10 devices for $14.99/month.
Although I'm fine with paying $10/person using Spotify, that is a bargain...
What Beats has over Spotify is marketing. This is the company that convinced a lot of people to spend a lot of $$$ on headphones. I've already read about Superbowl spots they have ready as well as promotion on major talk shows. If they can convince people to spend hundreds of $ on headphones surely they can convince them to spend $10 per month on music to listen to through those headphones. It's also a great opportunity for a tie-in (buy the headphones and get the music service half price for 12 months). They also have the backing of quite a few major artists some of whom (Trent Reznor for example) supposedly worked on the project.
The thing Spotify has over Beats is their free service. By making that even better they are improving their biggest differentiator over their new competitor.
From http://blog.beatsmusic.com:
>We tried to remember a time a robot found us magic but all we could find were the times the robot made us laugh: “You like Pantera? Have you heard of Black Sabbath?” “You like Mumford and Sons? Here’s another song with banjos!”
>Just tell Beats Music where you are, what you feel like doing, who you’re with, and what kind of music you’re looking to hear and we’ll take care of the rest by delivering you an endless playlist for your context, be it real or imaginary.