Thanks. It looks like they have a parent company that's been in business for a while. It's odd that an established company would rip-off other people's work like that.
Pursuing it became such a circus that after a time our CEO decided the effort was better spent improving our product. This turned out to be a good choice in the end as the impostors went nowhere and we went on to capture > 50% of the market.
Edit:
Sayeth PG: "The more slavishly someone copies you, the less dangerous they probably are."
Experience indicates this is nearly universally true, and today we devote considerably more resources to out-marketing, partnering with or acquiring businesses with winning points of difference.