The cynic in me can't help but think that this so called "velveeta shortage" just in time for the NFL Playoffs/Superbowl is in reality nothing more than a lame guerilla marketing tactic from the Kraft marketing team in an attempt to drum up sales. The last few times I've gone grocery shopping I've noticed an abundance of Velveeta on the shelves, I would have had no clue there was a so called "shortage" unless you told me so.