Apple Product Names:
- iPad - iPad 2 - iPad - iPad /w Retina - iPad Air
Which iPad do I buy!? I'm thinking, maybe, the iPad 2 because it must be the most current and advanced model :P
Obviously if I'm going to drop $500+ I'm going to kick the tires and take the product for a spin around the block to see how it feels (and maybe even read its specs).
I think what Apple does do well, and which the article points out, is that they limit their offerings to a number I can count on one hand, the differences between each being obvious tradeoffs (e.g., performance vs. portability) which consumers can actually decide between. This empowers consumers, makes them feel good because they understand what's happening, and likely leads to increased sales.
How about doing the same with all Sony models released from 2010 to 2014 then?
Because you're comparing stuff that just isn't there. When a person visits applestore.com or an Apple Store, he's only going to see the currently sold models, not the whole product history.
He might be momentarily confused that iPad 2 is older than the iPad Air, but that can be fixed with one glance at the price or specs, or a word from an employee.
The difference between some competitor names like HVZ-KM323 and HMH-23hiK? Not so much.