In any case, the blogger in question didn't manage to avoid assault. I don't imagine he went to the bullies and said, "Here, break my fingers".
It's a pity my parents didn't understand that when I was in school, and gave me the usual idiotic lines like "don't stoop to the bullies' level". I only realized this when it was almost too late to change, went and took some boxing lessons, and whaddaya think - it's improved my "social skills" quite a bit. :-) See, "social skills" are mostly about how others perceive you, and people are pretty damn perceptive when it comes to pecking order.
"One of the mantras that his karate school follows is: Never start a fight, but if a fight starts, always be the one to finish it. And that's what he'll be able to do."