There's a couple claims here:
1) Free means freedom in the copyleft sense.
2) Free means freedom in the open source sense.
3) Free means free as in beer.
In the article RMS appears to be using definition 1, elsewhere on the FSF site the FSF uses 2.
"In the free software movement, we campaign for the freedom of the users of computing. The values of free software are fundamentally different from the values of open source, which make "better code" the ultimate goal."
It's very clear that "free software" in the article is definition 1, since MIT/BSD falls clearly in category 2, LLVM/Clang is NOT free software according to the definitions used in the article, and therefore the position RMS is advocating in the article is that LLVM/Clang is not free software, but rather open source software.
Yes to everyone else in the world, including the FSF, Clang/LLVM is free software but according to RMS it is not.