Bro is associated with obnoxious, stupid, despicable, disrespectful.
Bro is associated with obnoxious, stupid, despicable, disrespectful.
Which, for "bro", is fine by me.
The real problem is that 'bro' is inherently masculine in a male-dominated industry - which has unfortunate implications if we're trying to be inclusive of women. That's it. If people use it enough as a technical term for a piece of software, maybe 'bro' - like 'man' - will stop feeling weird when you type it into the command line.
Until then, it absolutely is offensive and unwelcoming.
This sounds a hell of a lot more like an issue with you vs an issue with the term. When I think of 'bro', I think of the short form of calling someone brother endearingly. I wasn't even aware of the frat context until a few years ago. Hell, even within the frat context, it's not necessary "obvnoxious, stupid, despicable, disrespectful", it's just a young guy who's part of the party culture that's associated with college, at least in the US.