As I recall it, Netflix's Immanent Demise was overblown in the first place. They faced a couple of challenges and stumbled for a couple of quarters, and Wired rushed to declare them Walking Dead. They failed to keel over dead on schedule, and now apparently Wired, which just isn't much for middle ground, declare them the inevitable winners of a battle that has hardly even started yet.

This is filler; they are no more inevitable now than they were doomed a year ago. It's still a rapidly changing landscape, they still own a lot of the territory, and it's still very difficult to guess the future. (My only guess is a negative one; the market is not stable with every content company owning their own streaming service, because consumers are not going to pay 15 bills a month for video content, no matter how cheap they are. Someone's going to aggregate, somehow. My guess about the how is something more like an Amazon hybrid model of subscription + optional premium content, but Netflix is putting up a good fight on the subscription-only side, so.... shrug.)