"However, efforts are thwarted by senior managements opinions. Opinions which aren't justified with any kind of evidence. It's just driven by their own personal taste / a lack of understanding of the current industry."

this seems like a very common issue these days. it seems like people in this industry reach a certain age and then cease to evolve and refuse to do anything new, which seems logically out of sorts in an ever-evolving field.

while its somewhat a mystery to me now, i can say its great inspiration for myself to not end up that way 10-15 years from now.