Or look into alternatives in the microblogging space. What ever happened to Status.net/ostatus?
If I was the cio at oh, say an org in the public realm (generic government agency for example), I'd rather have control over the publishing and namespace of its tweet-like messages rather than putting every egg into the single-basket solution. Who knows if twitter will be around 20 years from now?
The nice thing about standards is that there are so many to choose from.
Trying to win a market that way. If only one popular site starts to use it, -- you might be getting some network effect out of it.
I think it was a better level to work on. Let others help with the network.