"Don't rely on just 1 platform as much as possible"
Look at Zynga => they relied on FB
Look at Angry Birds (initially) => they relied on Apple
Look at Moz => they relied on Google (scraping rankings)
Look at Xobni => they relied on Microsoft
Look at Rapportive => they relied on Google/Gmail
Look at TweetDeck (before acquisition) => they relied on Twitter
It's not black and white. Sometimes you just get unlucky. Sometimes you get lucky.