Trying to Value Online Privacy
schneier.com
schneier.com
How much more would the average consumer be willing to pay for a given app, if it didn't collect any personal info or show ads?
In that context, their conclusion of "about $5" seems more reasonable, and encouraging.
The truth is that privacy is much more complex to assess. In the context of our social existence we customarily sacrifice parts of our privacy to assert identity. On the other hand we do so in communication contexts. Communication has attributes that limit its scope (geographical, temporal etc.) It is very difficult to understand the impact of the acceptance of an overarching and limitless communication context, whether that is with a company or with a government.
If you are interested in the outputs of my research do not hesitate to pm me and I will keep you posted.