On the other hand, though the idea may be foreign to a lot of us, you can learn to want X. It requires something of a massive paradigm shift and requires plenty of work that resembles various eastern practices such as Buddhism/Yoga. There's an excellent book on the subject by Timothy Ray Miller called "How to Want What You Have:"
http://www.amazon.com/How-Want-What-You-Have/dp/0380726823
edited to add: I should note that these approaches aren't neccessarily in conflict. You can work to do what you love, or if for whatever reason you can't, you can work to alter your mindset to make what you do more interesting.