So, for one, I had to watch the video twice to try to figure out what the app actually does. Though, I suppose maybe that's just my own ineptitude. Because I'm still not sure what it does.

Secondly, what is the market for this? I can already make my own "paper" type thing with Flipboard or the myriad other options on the market. Considering this seems like something I need to not only download, but take time to customize, does Facebook expect people to switch right on over to them?

Why can't I just go on Facebook or Twitter and see what stories my friends are sharing? That's the point, isn't it? I don't get it.