Mobile-First Is Old News. Think Platform-First
linkedin.com
linkedin.com
Though of course LinkedIn does it for the same reason that undergrads mine data to come to trendy and contrarian findings -- it gets press.
But considering that this comes from LinkedIn, i admit things like IMAP MITM are only feasible with truly native apps, as opposed to PhoneGap-based ones or even "pure" webapps.
(Slightly related to the article)