Got Hit by “Not Provided”? Grab Your Organic Keyword Data While you still can

searchenginejournal.com

15 points·krswlr··3 comments

Will this be the next feature that Google will kill?

Shameless plug: We are developing a tool to try to analyse the not provided keyword. You can use for free here: https://keyseo.io/users/sign_up?plan=demo (Don't mind the landing page, still a awful draft, we are working on a different one.)

To me it seems that all this talk of "Google took away my data" is rather silly. From what I can tell, Google Analytics previously would get keyword data from referrer data, which is not passed on when using https. Thus the lack of keyword data is attributable to Google improving their search experience.

I have heard arguments suggesting that Google does indeed have the search referral data, but it is not as easily attributable as when you could rely on http referrers, since it requires matching clicks on a SERP (which powers the webmaster tools data which you get) with people landing on your site. Not impossible, but not trivial either.

It would be really nice to know which search terms people are converting on (for reasons othan SEO). Unfortunately, we don't have that luxury at the moment.

Isn't Google Webmaster Tool data even better? It shows you exactly how many clicks for each keyword as well as the number of impressions and its CTR. It's even integrated into Google Analytics.

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