A Brief History of 'What Time Is the Super Bowl?'
theatlantic.com
theatlantic.com
[1] https://www.google.com/search?q=what+time+is+the+superbowl
> The story behind "the most legendary act of SEO trolling ever"
Saw a tweet earlier that I can't find now, unfortunately, to the effect that "the people who do care about the Super Bowl will be watching it, instead of watching your tweets explaining how much you don't care".