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Well, if you see what happened with UDID and how much kerfuffle there was to get from there to IDFA it's pretty obvious Apple wants to protect the user.

For a contrast to Android you just need to read this article: http://www.linkedin.com/today/post/article/20140130170002-11...

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> Well, if you see what happened with UDID and how much kerfuffle there was to get from there to IDFA it's pretty obvious Apple wants to protect the user.

From my perspective it seems that Apple wants to have access to this data for iAds, but doesn't want any competition. It's been their normal behaviour recently, trying to eliminate any possibility of anyone competing with them in their markets. From wide device bans to price fixing conspiracies.

Apple wants to create a monopoly for advertising across the entire Apple product ecosystem. If they're the only company with install attribution across apps and devices, they can serve (re)targeted advertising to you on the Apple TV, your iPad, your iPhone, and Safari, all through the cross-platform iAD.

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