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Comment by KaoruAoiShiho | Hacker News Reader

I don't get why persona needs its own branding... Nobody knows what persona is. It should say login with Firefox. Did fb create a new brand for its login system? No it's just login with fb, same with literally every login service except freaking persona. Use your most popular brand instead of forcing all developers to evangelize a new brand. That's just not going to freaking work.

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Persona works across browsers, so "log in with Firefox" is worse IMO.

If this is the case, why not just use pseudo-crypto cross-branding and just call it: "What does the Fox say?" 350M youtube views can't be wrong, can it?

Popularity is one thing, but if a user is using Persona login on Chrome or some non-FF supporting browser, and it says "Firefox login", they're probably going to be confused, and possibly close the tab. As a site owner who's implementing Persona, that's the exact opposite of seamless.

"login with your email" is IMO the most adequate wording

This may sound paradoxical, but Persona has nothing to do with actual email. Well, except for Mozilla-provided fallback/compatibility authenticator that, indeed, uses actual email.

It just a protocol that - oversimplifying things - allows a certain server (identified by domain name) to issue you a certificate that says that you have a name associated with that server.

It's usually an email, but can be anything that could be represented as (name, domain) pair by concatenating those with "@" character. For example, XMPP ID, forum nickname or system account.

That is true, however "login with your email" will be understood by The Average Internet User. Any discourse on login identifiers, domains, xmpp, certificates, et al will just scare them. That's a non-starter.

We use "login with your email".

The problem with that is confusing users. When you have a "login with firefox" option you will get "but I don't use firefox anymore, I switched to chrome".

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