But at least Apple and Amazon control their own destiny. If you're going to do DRM, there are some plusses to that.
If you just choose the "standard" DRM, you can end up with what happened to Microsoft customers and their MP3 players. "Apple is proprietary! Get PlaysForSure." It was a real good pitch, up until your Dell Whatever stopped being able to get new music because MS had abandoned PlaysForSure and Dell wasn't going to update their old players.
Amazon and Apple have large incentives to keep their DRMed content working on older devices, at least for a couple of years. Adobe has very little incentive to ensure that their DRM keeps working on the various Sony (and other) Readers.
Apple's tying of iBooks at least partially to iOS updates actually makes them the worst offender in this area. I'm willing to bet 1st gen iPads can't get some new iBooks, but I bet all 1st gen Kindles can still buy all books from Amazon.