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I know a number of aerial photo companies who have done this type of work for decades - what's new here?

My knowledge from local farmers is that they already pay for experts who amalgamate a variety of data sources (soil testing, aerial, satellite, etc) to assess & treat their crops. I mean, does a farmer even know what is NDVI or how to interpret it?

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What's different is doing it as a subscription and at a high revisit rate. Farmers can interpret NDVI and what's actually more amazing is the amount a grower can tell about her fields from just a visual photo. By providing a time series of 30 weekly images it makes changes readily apparent and doesn't require expert consulting (beyond the extensive expertise that farmers already have) to make better decisions.

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