FWIW, I meet people all the time who don't know "37signals". They're in the tech world too.
But when I mention Basecamp, they say "Oh Basecamp!! Of course! We love Basecamp!"
World-wide, Basecamp is much bigger brand than 37signals.
But when I mention Basecamp, they say "Oh Basecamp!! Of course! We love Basecamp!"
World-wide, Basecamp is much bigger brand than 37signals.
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