So this means we're effectively
all paying 1.2% extra (indirectly through retailer's credit card fees) to accept these fraud losses. But you have to add to that some amount for overhead of dealing with fraud reports, and the expense of required security practices in order to be PCI compliant, which is entirely a result of the plain-text nature of credit cards. It probably results in 1.5-2% extra to all purchases, entirely hidden to consumers.
And, from your own citation, on average, 10% of Americans are victims of credit card fraud and 7% of debit card fraud - this probably results in about 16% of Americans total if you assume both groups are random samples of the population.
If you've ever dealt with credit card fraud, you'd know that it's an ordeal that can be a huge pain in the ass. It can take many hours of your own time, and time from your card issuer. The cost isn't just directly financial, it's the overhead that comes as a result of the fraud.
I am certain that if given the choice, nearly everyone would take a 1.5% discount on all of their purchases if they had to do two-factor authentication on all of them in exchange.