Awesome tool to get your competitors' most active Facebook fans
The tool gives you a list of all of your competition's recently active fans. You could then take this list and do whatever analysis you want to do on it. It tells you their locale, gender, email address and friend count.
The best way is to promote your offers to these users via fb ads so that you can bring them to see your product. What I did was, I entered facebook names of 4 of my competitors in one go and the tool gave me a list of users who were active across all 4 of my competitors. That was awesome, I took the top ones and targeted my ads towards them as these are the people who go where the deal is. It gave me the best results.
The tool is at http://textfreeapp.org/targets (registration needed but the tool is free to use, you pay to export the data to CSV.) I have heard that the email address can be used to message users on facebook by simply sending a normal email. However, I am not sure if you could simply spam somebody like that. I would like to know how else can this information be used? I am sure creative marketers will have better ideas than I do.