The bread we're selling retails for $5 to $7 at local markets, so there isn't much difference in price.

If you're comparing to Wonderbread, then sure $6 is pricy – but it's tough to find a quality loaf of bread on the day it was baked for under $5.

Thank you for the feedback – we know this isn't for everyone, but we're hoping to offer the best quality at a price that compares to retail.