Some of "these things" did not exist before. Like yesterday a former coworker of mine posted a bunch of pictures of her kids growing up, it was interesting and reminded me how the time flies.
Would I ask around acquaintances for her phone number, then get on the phone and ask her to send me a printed photo album of her children? Yeah, that seems non-creepy at all.
Friend of my spouse checked in at a restaurant that's opened just recently, I saw my wife liking it, and asked about opinion of the food. Would the "before" solution include compiling a list of my + my spouse's friends with their respective phone numbers, then calling everybody inquiring which restaurants they recently visited?
Passive information discovery sucked before.