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I would suggest trying, nay, struggling, to learn to hack for a month or two. Learn a cool new language, like Ruby (it's actually easier than, 'production languages', but it's cooler). Make an effort to build things yourself. Put enough effort into the technical side so that you might be able to notice technical brilliance for yourself, and so that you can make informed decisions regarding hiring and project directions.

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If you are interested in learning to program, then by all means, find a language that suits you and begin working on problems you want to solve. If you are interested in programming only insofar as it facilitates building your company, attempting to learn to program will be an exercise in frustration. Working out the details of a great idea is difficult enough in and of itself, let alone trying to do so using languages or technologies that you aren't comfortable with.

Forget about learning to code, there are experts out there that will do it better than you ever could. And they don't have to cost much money by the way. The problem is how you decide who to go with. I still recommend personal contact rather than long distance Internet...

At FairSoftware.net, we are working on a solution for your problem. Just hold your breath for a few more months, thanks :-)

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