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I don't get what sendwithus does. Ok, you do A/B testing, ok, you also do drip campaigns, but what's the end-goal for this? I know if I want to send newsletters I use mailchimp. If I'm a developer and I want to send bulk emails, I will use Mailgun. What does SendWithUs do?

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Sendwithus is for your transactional/triggered email you're sending through Mailgun; a signup or notification email. At a basic level, get your product email out of your source code, and get the benefits of a dedicated templating product.

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