Similar "logic" has inspired a number of scientists to attempt to "decode" the background microwave radiation of the universe as it has the capacity to hold the first act of Romeo and Juliet (dunno how many bits of information that comes too) ... but the idea was that IF a creator wanted to leave a message that could be found by any significantly technologically advanced organism, this would be the best place to shove it
But like another poster said - we are pattern recognition machines. Coincidences, faces, conspiracies and their ilk just leap to the forefront of our attention.... I wonder if their couldn't be a little bit of this phenomena at work in this study? Not read enough of the primary material to see if it's something they've consciously tried to factor out of the experiments