1) knowledge (the average person needs to invest time to learn what bitcoin is, how to use it, how to protect themselves from fraud, etc.)
2) hidden cost of buying and selling bitcoin (bid ask gap) that is, no one really uses bitcoin, they barter with it between currency transactions with real currencies like USD or Euro, this cost is appx. 2-3%
3) the cost of loss due to fraud, theft, etc. and zero recourse when that happens (there have been so many examples, I'll just leave you to google specific cases)
In the end, when you calculate these implicit and explicit costs, bitcoin comes out to cost about the same or more than existing transaction options. But with the added 'advantage' of having zero recourse if anything goes wrong (libertarian wet dream) and requiring your Aunt Judy to learn fun new things like blockchains, hashes, encryption, etc.
Yay!