If you want ownership (and by that I mean an equal say), you want to do a lifestyle business, not a startup. Once you start accepting other people's money, you get trapped into their expectations of an exit strategy.
That exit strategy ends in one of three ways:
1. Your startup is sold and either you have a regular job or you no longer have any say. Either way you hopefully have some money.
2. Your startup goes public, makes you very wealthy, and now you are beholden to the SEC, tax lawyers, accounting lawyers, etc.
3. Your startup fails and ends.
That's it. You may have a great idea, with scalable revenue, etc. But if you want control you have to fund it yourself. That's one reason why I doubt Efficito will ever take investment money (my co-founder and I are on the same page there) from outside parties.
Where startups are better is where you want help to achieve greater rewards and don't mind being beholden to investors. That's the decision that has to be made before even looking at incubators.