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Underthinking Design ?

All they've got here is a style guide. Totally ignoring all the rest of the design process when it comes to the interaction, layout etc.

Maybe if they made the distinction to only say 'Overthinking visual design' but really I'm still not sure what to take away from this article...

Added that distinction after the fact. The rest of the product "design" is done by me, the founder/dev.

I don't really think someone needs to be hired for the sole-role of planning wireframes, interaction, and flow.

That is a core skill of any maker.