Actually, I am curious if such generic name is a good choice.

You need to tell people that you use Experiment the Crowdsourcing Website, not experiment with crowdsourcing or use your experiment to crowdsource funds. And the same for googling.

(And BTW I really liked Microryza; I do know that it may be hard to spell (still easier than mycorrhizae), but Ryza sounds nice too!)

And an anecdote: when I was mailing with Cindy Woo almost a year ago, I joked about the tagline:

"

Mic[r]oryza

Mycorrhizae spelled in the sane way

"