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It makes not receiving a ticket feel less insulting.

1) No feeling of "I missed the 2 minute window"

2) No feeling of "I couldn't buy it because your system was down"

I mean it still sucks for people that can't make it, but want to go, but at least everyone at least gets a chance this way.

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Conversely, not pounding F5 until I get a ticket makes me feel powerless.

>> Conversely, not pounding F5 until I get a ticket makes me feel powerless.

Actually, last year they implemented some kind of IP-based persistence for each potential attendee: you could try to get on queue for a ticket on your smartphone or laptop and every time you access the timer did a reset.

At least that had an interactive element in jumping back into the queue when Google Wallet stalled out.

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