He's probably willing to fork over licensing fees immediately for Google X's Level 3 [The driver can fully cede control of all safety-critical functions in certain conditions. The car senses when conditions require the driver to retake control and provides a "sufficiently comfortable transition time" for the driver to do so.] automation technology.
(Lane keeping, adaptive cruise, accident avoidance (brake pressure priming/auto braking), in some sense traction control is a driver assist feature)
I think this speaks further to the difficulties with driver-less cars. I was taught not to swerve when an animal ran out in front of the car, even if it meant hitting the animal, because the car might roll. If a driver-less car makes this calculation, there will be ramifications. Should a driver-less car destroy itself rather than hitting an animal?
[1] http://www.cnn.com/2012/03/24/travel/autopilot-airlines/