Douglas Adams metaphorically summarized this a long time ago IMO:

MAJIKTHISE: We’ll go on strike!

VROOMFONDEL: That’s right. You’ll have a national philosopher’s strike on your hands.

DEEP THOUGHT: Who will that inconvenience?

MAJIKTHISE: Never you mind who it’ll inconvenience you box of black legging binary bits! It’ll hurt, buster! It’ll hurt!

facebook (could be replaced with youtube, or twitter) make their money from (or, at least,convince investors they will at some point make money from) user generated content, as it is user generated content which draws in the eyes which the advertisers pay for.

This manifesto of sorts pushes this argument forwards to assert that all activity on social media should be considered 'work' and therefore should receive a wage.

Theie argument is a bit like the traditional marxist (often trotskyist) notion of the transitional demand (https://en.wikipedia.org/wiki/Transitional_demand), in that it makes a demand which can be argued for rationaly, but that capitalism/the borgeouise state cannot meet, thereby creating a kind of intellectual crisis for the ruling order.