I just wish the market would move more towards generic data access like an ISP. Voice, SMS, wireless Internet...it's all just a data pipe to me (and them), so charge me like an ISP (with speed and bandwidth caps, if necessary).
Truth be told, I've constructed a plan I shouldn't have been sold. I should have had to buck up more than the combined $45 plan that I'm on.
Rogers and Fido offer slight variations on the same theme: $60 and $75 plans containing 250 minutes and up to 6GB of data . . . plus other overpriced amenities like visual voicemail, texting, and caller ID.
I was able to purchase what I have because their systems don't actually enforce their business rules. The iPhone is just another phone to the guy at the kiosk in the mall. This may have changed since December 08, but I've kept my paper copy of the contract :)