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Clearly a hoax or an inside job, nobody loses that much money without noticing, this might go down in history as the Gox scheme.

Nobody said they were completely unaware of it. They might have known about the theft and been hoping they could dig their way out of it.

Wouldn't that make it a Ponzi scheme then?

Precisely the analogy I was thinking.

Even at the very end, epic Ponzi scammer Marc Dreier was convinced he could dig himself out with more "investments".