It is his attempt to redeem himself after making a bunch of money and babies, drinking too much and snorting a bunch of cocaine, and ripping a bunch of people off.
Any product or service that provides real value to customers doesn't need MLM to succeed. That being said, these schemes make their founders a ton of money. SkyBiz was an internet based MLM in 2002. Their revenue was said to be 200 million a year. Although, eventually the FTC filed a civil suit and through a settlement forced them to close down.
I don't understand how this ponzi scheme isn't selfish though. I mean the whole company is set up to get more and more people paying the affiliate fees or whatever right? There's zero discussion of what product or service they will offer. They aren't planning to create any value with this thing. That seems selfish.