I cared a lot more than usual about the bug because iOS is generally my go-to advice for "secure web browsing platform", and because I personally use iOS and OSX, and the slow response on OSX patching. I expect people care about Apple products in the media for this reason -- Microsoft bugs would have similar reach (as did the Android RNG bug), but Apple bugs are relatively rare and thus more a dog bites man story.

Flash I know to be insane. I don't use Firefox. So, less reason to care.

But yes, Schneier has become the USA Today of security advice. A lot of people read USA Today, so it's important, but it's probably not where you go for deep or substantial analysis. (and, generally a week after everyone else has discussed an issue to death)